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Logo, Brand identity design & Merch
Over the Hump
Approach - I designed a cheerful logo featuring a happy sun skipping over a hump, paired with the slogan “Don’t stop, love life.” In addition, I created merchandise options like patches, hats, and shirts featuring this design to increase visibility. For the Wellness Fest music festival, I worked with the team to design banners and artwork that aligned with our mental health mission, ensuring the event had a strong visual impact.
Result - The logo and merchandise became symbols of positivity on campus, strengthening Over the Hump’s presence and message. The creative campaign for Wellness Fest brought the event to life, helping make it a visually engaging and successful event.
WELLNESS FEST 2024
LE FIN.