+ THY HOLY CHILI +

When:
What:
Who:

April 2022
Logo, Brand identity design & Merch
USC School of Architecture

Objective - Create a fun, playful logo and merch for the annual USC School of Architecture Chili Cook-Off team “Thy Holy Chili” (THC), using humor to play off the team’s acronym and slogan.



Approach - I designed a quirky logo featuring a mischievous demon stirring a cauldron with a pitchfork, capturing the humorous play on the team’s acronym. The merch was uniquely crafted using a stencil and bleach method, where I custom-cut the logo and personally bleached in onto the shirts, adding an edgy, DIY vibe. The slogan, “Save your soul. Pack a bowl,” added a clever twist, tying the chili theme to the pun.



Results - The logo and merch became a hit, with the team standing out for its clever, edgy branding. It brought laughs and made “Thy Holy Chili” memorable at the event.

LE FIN.